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Our mission
At first glance, it may be difficult to believe that women's
financial needs are all that different from men's. However, while the general principles of financial planning
are universal, women face unique challenges that amount to different financial needs.
- Women live longer than men (an average of 7 years) so they
need 20% more for retirement.
- On average, women earn 25% less than men.
- Since women tend to take time off to raise children or take
care of parents (women take off approximately 11 years more from work than men), they save less than men do for
retirement.
- After earning lower salaries for fewer years, women's social
security benefits are about half of men's.
- The majority of women had certificates of deposit (CDs) in
their retirement savings accounts when a more aggressive investment vehicle was more appropriate.
- Almost 1 in 4 women deplete their financial resources within
two months of a husband passing away.
- Over 75% of all women are eventually widowed at an average
age of 56.
 Our money habits are established when we are young. Studies indicate that most kids develop their
money habits by age 13. So what better time to teach children about money, then when they first start to ask for
things that cost money? First Purse, Inc. endeavors to start teaching them early and to bring their mothers alongside
them.
Our Mission: To become a global resource providing value-driven support that instills social responsibility and
self-advocacy for girls and young women.
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